Privacy Policy

Last Updated: March 7, 2026

Identity Theft Picks (“we,” “our,” or “us”) operates https://idpicks.com (the “Website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.

Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when using our services:

  • Quiz Submissions: When you complete our Identity Protection Service Matcher quiz, we collect your name, email address, protection preferences, and security goals.
  • Tool Usage: When you use our comparison tools and request results, we collect your name and email address, along with the inputs you provide.
  • Newsletter Subscriptions: When you subscribe to our newsletter, we collect your email address.
  • Contact Forms: When you contact us, we collect your name, email address, and any message content you provide.

Information Collected Automatically

When you visit our Website, we automatically collect certain information:

  • Device Information: Browser type, operating system, device type, and screen resolution.
  • Usage Data: Pages visited, time spent on pages, clicks, and navigation paths.
  • Location Data: Approximate geographic location based on IP address.
  • Cookies and Tracking: We use cookies and similar technologies for analytics and personalization.

How We Use Your Information

We use collected information for the following purposes:

  • To provide personalized identity protection service recommendations based on your quiz responses
  • To deliver comparison results and educational content
  • To send newsletters and updates about identity theft protection (with your consent)
  • To improve our Website, content, and user experience
  • To analyze Website traffic and usage patterns
  • To respond to your inquiries and provide customer support
  • To comply with legal obligations

Cookies and Tracking Technologies

We use the following tracking technologies:

  • Google Tag Manager (GTM): For managing analytics and marketing tags.
  • Google Analytics 4 (GA4): For Website analytics and understanding user behavior.
  • Klaviyo: For email marketing and tracking email engagement.
  • Essential Cookies: For basic Website functionality and security.

You can control cookies through your browser settings. Disabling cookies may affect your experience on our Website.

Information Sharing and Disclosure

We may share your information in the following circumstances:

  • Email Service Provider: We share email addresses with Klaviyo for email marketing purposes.
  • Analytics Providers: We share anonymized usage data with Google Analytics.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

Important: We do not sell your personal information to third parties.

Affiliate Relationships

Our Website contains affiliate links to identity theft protection services. When you click on these links and sign up with a service, we may receive compensation. This does not affect our reviews or recommendations, which are based on independent research. We clearly disclose our affiliate relationships.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Quiz and calculator submissions are retained for up to 3 years. Email subscriptions are retained until you unsubscribe.

Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal information.
  • Correction: Request correction of inaccurate personal information.
  • Deletion: Request deletion of your personal information.
  • Opt-Out: Unsubscribe from marketing emails at any time.
  • Data Portability: Request your data in a machine-readable format.

To exercise these rights, please contact us at the email address below.

California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, request deletion, and opt-out of the sale of personal information (though we do not sell personal information).

Children’s Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Website: https://idpicks.com